Web design. A well worn phrase that really damages people’s perceptions of what is required on the web.
Of course design is important, but it’s not the place to start.
Problem is, most ‘web designers’ don’t come from a marketing background and rely on you the client for a steer. Waitress service if you will.
What you really need is help, advice and an experienced hand to guide you through the ever changing maze of internet presence.
Ultimately your brand is the most important consideration.
Irrerspective of the size of your company, local or national you need to stand out.
Does your web site really represent what you want to say in the right way?
Does it appear accessible, competitive, and provide the answers your customers crave?
If not we really should talk.
We see lots of brochure copy ‘dumped’ onto sites by designers at the last moment.
But copy is the most important weapon at your disposal, because only words truly define what you offer to individuals.
Unless you analyse the type of people you want to come to your site can you then create copy that talks to them personally.
Get them to identify themselves as architects rather than builders for example and write copy specific to them – it’s called targeting…..
Once you’ve attracted vistors to a page devoted to them it is so much easier to bring them on board.
You can empathise with their particular needs, opinions and concerns – you can answer all the questions they normally ask, you can convince them to go further – to enquiry, to ring, to buy.
You simply need to understand them, attract them and then convince them the brand is right for them.
But you must get to know them first.
High voltage engineering
Office fit out and refurbishment.
Replacement windows and doors
Composite man-hole covers
Get in touch with us today to find out how we can help your business grow
