Web design. A well worn phrase that really damages people’s perceptions of what is required on the web.
Of course design is important, but it’s not the place to start.
Problem is, most ‘web designers’ don’t come from a marketing background and rely on you the client for a steer. Waitress service if you will.
What you really need is help, advice and an experienced hand to guide you through the ever changing maze of internet presence.
Think brand
Ultimately your brand is the most important consideration.
Irrerspective of the size of your company, local or national you need to stand out.
Does your web site really represent what you want to say in the right way?
Does it appear accessible, competitive, and provide the answers your customers crave?
If not we really should talk.
Audience participation
Once you’ve attracted vistors to a page devoted to them it is so much easier to bring them on board.
You can empathise with their particular needs, opinions and concerns – you can answer all the questions they normally ask, you can convince them to go further – to enquiry, to ring, to buy.
You simply need to understand them, attract them and then convince them the brand is right for them.
But you must get to know them first.