Being social has always been important in business. Keeping in touch with customers and prospects. Networking. Helping others. Keeping your name above the parapet as best you can.
Things haven’t really changed – except the tools at our disposal are so much greater, so much more far-reaching, allowing us real scope to communicate with vast numbers of like-minded people, appropriate target audiences and even individuals previously hidden by the gate keepers.
Trouble is people are scared of social media. Many businesses are still wary or sceptical of its effect. It’s beyond their knowledge base, it’s technical, it’s time-consuming.
It’s also vital in today’s connected world and can make a huge difference. We’re here to help you navigate the maze.
Why not connect with us today?
Big spread
Grouping tools together as ‘social media’ can be deceptive. Truth is, there are a whole range of media available in the online world. LinkedIn, Facebook, Twitter, Google+, Snapchat, Instagram, Pinterest, You Tube, Tumblr, the list seems endless.
Each has their own strengths and weaknesses, depending on the target audience, the type of business and what needs to be achieved.
In the same way traditional media offers a choice between TV, radio, press, direct mail, we have choices and opportunities that need careful consideration. And our creative work needs to reflect each of these media, not an all size fits all approach.
Mirror life
If you attended a networking group and someone pins you against a wall and starts a sales monologue from which you can’t escape, you are very unlikely to buy.
Good salespeople have two ears and one mouth, the saying goes, and should use in equal proportion.
Social media is not an advertising vehicle, despite what you often see in time-lines. It is an opportunity to network online, either based target audience, market sector or locality basis.
One mantra; do only on social media what would be appropriate in the real world…..because that’s exactly where real sales are made.
