Measured Marketing Insite

We are here to be measured. To be here for the long haul.

Only by assessing progress carefully and scientifically can the team, (both client and agency) assess what is working and what needs to be changed. We relish the challenge and actively encourage the pursuit of perfection.

The Internet world, whilst increasingly providing clients with high levels of business, is evolving at an incredible rate and it is vital that we monitor what is working and what is falling by the wayside.

If anything, the wealth of data that can be gleaned from monitoring tools can be daunting – it is our job to analyse these trends carefully, relate them to the client’s web site and make sure we continually adapt our messages and marketing strategies to reflect changes not only in the market place but in the web world as well.

Getting left behind is not an option.

Marketing cycle

If markets stood still, all our jobs would become a whole lot easier.

However the fast moving environment in which most of our clients exist, require us to constantly review and develop our web marketing.

A combination of competitive pressure and the speed of change in Internet communication mean we have to be ahead of the game, constantly trying to steal a march.

Detailed analysis

Unlike a lot of traditional advertising, the Internet affords us considerable data, web traffic and it’s source, conversion statistics, search volumes, user tracking; all of which needs to be assimilated and used to develop the strategy.

We continually monitor web performance on behalf of our clients and have regular review meetings to ensure that an experienced hand is on the tiller at all times.

Constant evolution

It seems no time since e-mail was a revelation, now it is de rigeur. Search engines are now a ‘must conquer’ and Internet advertising represents 25% of all spend.

Suddenly we have Google, Facebook, Twitter, Digg, Wikipedia, LinkedIn, You Tube – providing networks we couldn’t have dreamt about a decade ago.

We examine all these trends and assess their worth to our clients, treating each as a medium in their own right, looking at where your target audience fits in (if at all).

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