Now, we know it’s a two way street, but it is symptomatic of a lot of companies who sell a site, build a site, get paid for a site and then move on.
But what real use is a web site if it is created and then ignored. It’s a bit like printing 5000 brochures and locking them in a stationery cupboard.
In private, many will say that they are happier making a quick profit with no real pressure to deliver beyond the launch date.
Because of our advertising agency background, we are primarily interested in developing long term and mutually beneficial relationships in which not only is the web presence developed but is then promoted appropriately to deliver real measurable success to the client.
One competitor engaged in conversation a while ago said, “but aren’t you just making a rod for your own back?” We tried, probably unsuccessfully, to avoid a pained expression, but this rather goes to prove the point.
We want success for our clients, and of course a bit of profit too, but believe strongly that the more success we have created for our clients, the more money we have made along the way.
Of course you need to know how to generate this success, which is why a few of our competitors quickly head for the hills……
