Don’t reach for the binoculars first.

In our experience when it comes to looking for the next sale, too many clients reach for the binoculars to survey the distant horizon for potential. For the vast majority, a magnifying glass would be more appropriate.

Throughout our business travels amongst clients, big and small, companies as a general rule do not spend nearly enough time developing their customer and prospect databases (assuming they have them in place – not all do!)

If you have product or service that stands up to scrutiny, customers are the most likely people to purchase from you in the future and indeed to be brand ambassadors to others.

Unfortunately too many clients make the mistake of thinking that a previous purchase opens up a lifetime of loyalty.

Not only do these customers need regular reminding of your brand, (they don’t spend every waking hour reminiscing over their last purchase from you) it is also highly cost effective to communicate with them in the future, especially if you have captured their email address.

You can offer them incentives to revisit your web site  to repeat purchase, to extend the range of purchases they make with you and to recommend others.

To ignore them, whilst you search the brave new world, should be made a criminal offence.

Get in touch with us today to find out how we can help your business grow

Key Services

  • Marketing Led Internet Consultancy
  • Web design and build
  • Online web promotion
  • Search engine optimisation
  • E-mail marketing
  • Social media

Blog

Making things difficult for ourselves.

Now, we know it’s a two way street, but it is symptomatic of a lot of companies who sell a site, build a site, get paid f

Don’t reach for the binoculars first.

In our experience when it comes to looking for the next sale, too many clients reach for the binoculars to survey the distant h

Who are you looking at?

A few weeks ago, we won a piece of new business and the client, out of interest, passed to us the three competing proposals he  

Twitter

Copyright