In a web world inhabited by the exuberance of youth, it does no harm to find a few grey hairs. Not that we're admitting to many. But the directors have seen one or two things in the 20 years we've each spent in the marketing arena.

Alien to the tekky world, big brand experience, in the real world, makes all the difference to Internet strategy. And we talk a language that will make you feel at home. Which we know you prefer. Many web companies claim the answers 'yes' no matter what the question. Usually that's when the problems start. Believe us, we've got the T-shirt.

No, our approach recognises that projects need relevant expertise whether it's design, copywriting, programming or integration, online marketing or e-commerce. We believe in best of breed. We do the legwork to bring specialists in every field to bear. And we translate that talent into constructive marketing initiatives, rather than leaving you to run the gauntlet of technical gobbledegook. Surely one of our better ideas.